How to deliver your entire food order to the house
Dublin – In a city where people are getting more and more frustrated with food delivery services, Dublin’s local government is trying to figure out how to make it easier for people to take delivery.
The city’s food delivery service, Overnight, is taking orders by post from people living in Dublin and will deliver food to their homes, offices and homes of customers.
“We think that’s one of the reasons why Dubliners have a lot of concerns about food delivery,” says Anne McManus, O2’s head of retail, delivery and marketing.
“We want to make sure that our customers are being protected.”
McManus says the company is taking delivery of food to its Dublin office every week.
It is also testing the technology to make delivery easier for customers who live in areas where the delivery system can’t be used.
“It’s just really important to ensure that it’s not going to affect our customers, that we’re not going into areas where we can’t use it, or areas where it is a liability,” she says.
In the meantime, O3 has started testing its technology in other cities to see how it would work in a different location.
“The whole point of Overnight is to get people home safely, which is why we are testing out a different delivery service for Dublin,” says McManuses.
“Our hope is that we can take delivery to people’s homes, and then we can get them home safely.”
The delivery service is part of a wider trend to make food delivery safer for customers.
The European Union introduced rules to reduce foodborne illness deaths and deaths from other causes.
The new rules came into effect in April, and the EU says that this is the best way to reduce the number of foodborne illnesses that affect the EU’s 300 million people.
McManuses says that the company’s system is not intended to be a replacement for the EU regulations, but rather to be used to reduce risk of food contamination.
“The regulations are really clear that food should be treated with respect,” she explains.
“You can’t just say ‘let’s have this service for people who don’t have access to a service’ or ‘let me just make a service to all of my customers’.”
Food safety concerns around food deliveryIn Ireland, there are around 3,000 food-borne illness cases a year, of which there are almost 400 that are fatal.
McManuss says the main concerns for the company are contamination, and that customers will feel a little queasy with an unexpected package that comes through their door.
“In our trials, we’ve seen a very small amount of food in the house that’s potentially a food safety risk, and we’ve also seen a small amount in the community that is a risk to people,” she adds.
“And so it’s something that we’ve had to be very careful about.”
She says that as well as taking delivery, the company has also tested its technology to see if it could be used in other locations.
“Our delivery system works well in all of our other locations, including in the suburbs, in rural areas,” she tells RTE.
“So we can try to deliver to areas that we don’t normally have a relationship with.”
If you look at the areas we’re in, we have about 40 customers that live in those areas, so we think that that is quite good for us.
“She adds that Overnight’s system works for customers living in areas with a good public transport network.”
People will find it very easy to go from home to their workplace or office, and so we have a very low number of complaints to report,” she notes.”
But we have also had a very high number of customers that don’t actually use public transport.
“She also says that food delivered from Overnight will be tested for viruses and foodborne pathogens.”
As soon as we get that test result, we’ll start to run some tests on the food,” she said.