A little history from their website:
“In 1911 Fiat chose Majani to create a special chocolate for the launch of its new car Fiat Tipo 4 (that’s why the cremino was made with four layers). So, our best product born: a velvety 4-layer cremino made with hazelnuts and almonds (later patented in class 30).
A long history made of people that everyday have been working with passion and dedication ensuring over time the success and the unique taste as the beginning.
A very special product also appreciated by historical figures such as Gugliemo Marconi, Giosuè Carducci and Gabriele D’Annunzio. For over 100 years the “Cremino Fiat” remains a classic in the world of chocolate.”